Tech or brand, which comes first…
Neither – they go hand-in-hand from day one….and that’s where a ton of startups are going wrong….’If we get the IP and the associated gubbins right, the market presence and fluffy stuff can follow later’.
Thus we are seeing tons of little technology shards floating around, masquerading unconvincingly as full-blown corporate offerings. Or even the absurdity of aspirant consumer offerings with barely a story to tell. It’s neither big nor cool dancing solely, brand naked, to a tech tune. It’s lethal.
At NBEPIC we are always rolling to the combined drivers of not only the very best in communications, marketing and data technologies but every day listening and reacting to the hopes and wishes of users.
It’s only common sense and a nothing but epic way forwards.